WORK//
Design
FILM
Photo
ART
Direction
Media
Content
Creative
Imagery
INTERIORS


ABOUT

The Folklore is an Upstate New York based passion project by designer/creative duo, Danielle Van Noy and Gordon Waltho

Photo by Greg Christian

With 20+ years combined experience in design and advertising, the pair share a vision for working thoughtfully to bridge the gap between artistic expression, daily living, and health. We are dedicated to championing the nature of community and art which we believe contribute to the infusion of a deeper connection to life and mindful risk-taking in the pursuit of the unconventional and memorable.

What We Do

We like to dream big. We build with our hands. We make videos. We make photos. We design, illustrate, and art direct. We love imagining and creating effective branding with impactful and art driven visual identification. We provide thoughtful brand strategy and consultation.

  • Think we might create well together?I

  • Interested in collaboration? Drop us a note!

contact@the-folklore.com

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Magic
Calm
Food
Slow
Life
Renovation
Story
Space
Structure
Collected
Survival
Sustenance
Place
SOIL
Regeneration

 
 
View fullsize Been feeling it all as we wait patiently for “one last paper” while enjoying ourselves in Spain. Hard not to constantly clutch my heart and wonder if this intense feeling is even okay. Who am I? Wrote more about it (this clockvine heart)
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View fullsize Here we are. Back in Spain! I got a few questions about what we are doing back here so soon. And, long story short, we are here for work and play. A summer vacation, a birthday getaway, and a new project! Or, some might call it a couple new projects
View fullsize I keep thinking about the advice my grandmother gave me to not hold myself back. But also, to be patient. To watch for the simmering dance before stirring. Last week, I talked about my grandmother’s wisdom (and a recent health development) in
View fullsize Life is Bananas- served overtop miso honey yogurt dressed in dried chamomile, olive oil, honey, maldon, cocoa powder and black pepper ✨🍌🍯🌼 Inspired by the ways and wonders of the beautiful @_elisadaprato_
View fullsize The latest journal on substack is out! — 04. Fear and Flowers Link in the Bio ^ #lavender #courage #pulling — “When jumping the cliffs of Idaho, what I learned was that it was best to act quickly when really feeling the pull, ra
View fullsize I can imagine no better way to travel to New Mexico than following a muted moment in Marfa, TX. Vast stretches of arid plains dotted with scrub brush, agave, and the occasional yucca give a soft send off. From there, the changing terrain begins
View fullsize Each time I travel I am reminded of the value of wildness. The change of place and time immediately changes my mind and the way body moves and engages. I am both taken out of the stagnancy of my circular thoughts, and brought into embodiment and a ri
View fullsize In my religious upbringing, I was taught to pray without ceasing. And, while I don’t fancy religion, I am PRAYING WITHOUT CEASING, god dammit. I am praying for peace. God damn the wars. With every brisket that popped up on my feed recently, I
View fullsize “Poking my fingertips into the earth, dropping a seed in, I am thinking about sitting in dark nutrient richness.“ Read the full journal at daniellevannoy.substack.com Linked in bio
View fullsize Peace baby peace. Let’s hold onto and celebrate each other. Those winters are hard. The coming of spring, oh may it brighten and soften us all.
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